Get excited because you’re getting closer to your anticipated product launch!
Now that you have a product that you’ve done your homework on by going through countless iterations while getting feedback from every potential customer you could, it’s nearly time for these past few months or years of hard work to pay off!
Now that you’ve gone through the process of talking to potential customers and developing an initial design as covered in our previous blog post, its time to make something. Initial prototypes are rarely polished products, in fact they shouldn’t be. Your initial goal should be to make something that only addresses the features required of your minimum viable product (MVP). Depending upon your product this may require assistance from a manufacturer, or your may be able to put together something in your garage. Don’t be intimidating by your initial prototyping lacking the polished finish of products on the market, you will get to that later, for now you are simply finding out if you’re on the right path.
Over the next few weeks, I will be covering product development from idea generation through launch and scaling. Product development is a long process with many hurdles to get over. However, if you approach it correctly and do your homework it can be an exciting ride as you create something from just an idea and watch it grow in sales and market acceptance. I will guide you through product development best practices and show how to avoid common and costly mistakes.