Product/Market Fit Variables

7 Key Variables for Product/Market Fit

Successful product development can be a struggle for many startups and established companies. A products success is largely dependent on a development teams ability to achieve the highly sought after product/market fit. With new products it is far more often that the established market champion is the first brand that attains product/market fit and not the first mover. When it comes to finding product/market fit there are 7 product variables that you can fluctuate and iterate on until you obtain an optimal balance. These variables include price, performance, quality, functionality, ergonomics/ease of use, manufacturability, and marketability.